KNOWLEDGE
WatchFacts® Scores
Only WatchFacts® Reports come with the WatchFacts® Score, a tool that enables you to understand the overall condition of a luxury item allowing for a quick understanding of an item's condition. The objective scoring process allows you to know before you buy. It is a comparison that could save you a lot of money in the long run and lower the risk of buying an item with undetected problems
What does this score mean?
Let the Report and Score make the decision easier for you.
 
Certified Pre-Owned Report. 1 Year WatchFacts warranty - only offered to the participants of the e-commerce platform
 
Dealer Provider Report - Dealer Warranty.
Watch 2 has some aftermarket parts and is missing a few items. The watch received a Score of 67 and therefore falls below WatchFacts® Limited Warranty threshold.
Understanding the WatchFacts® Score rating
100 % - UNWORN / LIKE NEW IN BOX+
This condition applies to a watch that has never been worn. All of the original factory boxes, papers, links, tags, and documentation should be included. Dial is new and flawless. Crystal has no scratches. There should be no alterations from factory delivered condition and any protective factory plastic film should be in place.

95-99% - MINT+
What you can expect is a watch in this condition will show little to no evidence of use that is visible to the naked eye. Factory stickers may have been removed. The case should exhibit no dents or dings and the bracelet should show little, if any evidence, of wear. The watch is working perfectly, keeping time according to manufacturer’s specification and needs no mechanical service. May be missing box and papers, links and other accessories.

90-94% - Excellent+
What you can expect is a watch in this condition will show scratches that are subtle, light and minimal. The case should exhibit no dents or dings and the bracelet should show little wear or stretch. The watch is working perfectly, keeping time according to manufacturer’s specification and needs no mechanical service. May be missing box and papers, links and other accessories.

83-89% - Very Good+
Normal wear by a careful owner who probably wore the watch regularly. Some scratches are evident, but no significant nicks or dings. Dial shows limited aging / wear and all dial pieces are intact. In some instances, the dial may have been redialed. The watch presents well, but may be missing a few accessories such as a link, box, or papers. The watch is working very well, keeping time according to manufacturer’s specification and needs no mechanical service. Refer to the Comments section and Seller notes in the Certification Report for more details.

77-82% - Good+
What you can expect is a watch in this condition will show a watch with no fundamentally incorrect features, but one that has obviously been enjoyed extensively. Dial may need refinishing. May have no more than one loose marker. The case will show dings, nicks, or deep scratches. The watch may be missing a few accessories such as a link, box, and papers. The watch is running and wearable, but may gain or lose a few minutes over a twenty-four hour period and service may be required. Refer to the Comments section and Seller notes in the Certification Report for more details.

70-76% - Fair+
This condition applies to a watch that is well used and may require service or restoration to be wearable. The movement may be running erratically. The dial, case, and other major components may not be original. The watch may be missing a few accessories such as a link, box, and papers. Refer to the Comments section and Seller notes in the Certification Report for more details. WatchFacts® Warranty does not cover items receiving these scores.

WATCH CARE
Protect Your Luxury Watch From Damage+
Regular exposure to chemicals or sea water can damage straps, plated cases and bracelets, as well as a solid metal or specially constructed material if regularly used in these conditions or subjected to extreme temperatures for any length of time. High heat shortens the life of the battery and very cold temperatures prevent the watch from keeping time effectively. Cosmetics and perfumes can also cause damage if directly applied to plated dials and straps. When not wearing your watch, it's best to keep it stored in its original box. If the box is not available, store the watch in a soft cloth to protect the surface from scratches.

Routines for Your Luxury Watch+
Mechanical and automatic watches should be cleaned and serviced every three (3) to five (5) years to ensure trouble-free time keeping. Most luxury watch owners (Rolex, Omega, or Cartier) don't send their watches in until the lost track of time or cease to function. This could be a big mistake as an overhaul on a Rolex, Cartier, Omega, etc could be as much as 20% of the cost of the watch.
If your watch is equipped with a battery, it is recommended that routine maintenance be performed when changing the battery. If water resistant seals are utilized, cleaning is required less often; however, seals must be changed whenever the case-back is removed. Otherwise, seals should be changed annually, and resistance should be checked using pressure equipment through the manufacturers' agent.

Water-Resistant and Non-Water-Resistant Watches+
If your watch is not water-resistant and it gets wet, be sure to dry it as soon as possible. Additionally, if you are working, or are going to be around water, it is best to remove your watch if you think it might get wet. Of course, if you tend to wash your hands often, be sure to remove the watch to keep it dry. If the watch is waterproof, you should still wipe it clean to remove any chlorine that may have been left on the watch after swimming in a pool of water. Most water-resistant watches are protected if exposed to small amounts of water for a short period of time; however, even if a watch is water resistant, the resistance may not remain intact forever. Continuous exposure to water will eventually penetrate the watchcase and over time, gaskets and/or glass weakens and should be changed as necessary.

Caring for an Automatic, Self-Winding or Manual Watch+
If you have an automatic watch, and it hasn't been worn in awhile, it may stop working. If that happens, turn the crown clockwise a few times, and then set the necessary time by pulling the winding stem out one notch. Generally speaking, to wind an automatic watch, it would be best to turn the crown thirty (30) times the first time you wear it. For a self-winding watch, the watch should be slightly shaken as a way of getting it started. When it comes to a manual watch, it's best that it be wound at the same time each day, preferably before wearing. By winding it at the same time, you ensure its accuracy and power reserve. As you wind the watch, remember, it's best to stop winding if you feel even the slightest amount of resistance.

The Watch Band+
Many luxury watches come with leather straps, which are selected to highlight the beauty of the luxury watch and therefore require special care. The first thing to consider about leather straps is that they should not be exposed to water, as water can weaken the strap and cause it to tear. Another detriment to leather straps is perfume. Unfortunately, perfume tends to weaken and damage a watchband, so it is important to be cautious when spraying the wrist with perfume. It is best to put the perfume on before putting on the watch and to give the perfume time to dry so that it won't damage the strap. A cautionary reminder: even if you care for your leather strap very carefully, extreme weather conditions can affect the duration of the leather band.

Your Luxury Watch Manual+
A luxury watch requires regular maintenance, which may include cleaning and lubrication of the movement. To be sure your watch gives you years of enjoyment, it is always best to read the manual that comes with your watch, as it offers recommendations for your particular luxury timepiece. Since every watch is unique, your watch may come with special instructions, so never undervalue the care of your luxury watch. Rather, use the instruction manual that tells you exactly what type of care it requires. Also, never open your timepiece as it may expose the watchcase to moisture or dust, which can severely impact the reliability of the watch. Finally, if your watch needs repair, under no circumstances should you try to repair it yourself; instead, be sure to have your luxury watch looked at by a reliable watch repair service.

WHAT WE INSPECT
Authenticity+
Watch brands make so many models that it is difficult to keep track of what was original versus what was altered. Watch components may be changed with parts to make the watch look like a more expensive version this could include [the bezel, dial or bracelet] while others may be altered for an improved look such as diamond additions. Our professional watchmakers, including our affiliated service centers, will communicate any deviations from the watch's original condition. This will include movement changes, altered bezels and dials, etc.

Condition+
All watches when sold new look the same, but over time each watch will age differently as a result of wear. This will impact value and you should be aware of the condition of the watch you are buying as no two pre-owned watches are of the same quality. Our WF Score will assist you in your evaluation process as it objectively evaluates a watch based on age, external condition, functionality and authenticity.

Part Change+
Usually there is nothing to worry about, but a change of part can be used to hide a watch's past identity or could even signal inauthentic parts. Further, a part change can disrupt the watch's performance so it doesn't meet manufacturer's performance specifications / standards. During our inspection of any watch, we will do our best to notate any components that may be inauthentic or aftermarket. If there are any additions to the watch that are different from the original watch, such as different strap or bracelet or bezel or dial, they are documented in the watchmakers inspection report.

Theft+
WatchFacts® through its various partnerships has access to stolen records from over 50,000 law enforcement agencies worldwide, insurers and other reporting organizations including some brands, retailers and individuals.

RISKS OF BUYING
Losing the watch and your cash+
Pre-owned watch buyers are at risk of purchasing a watch they will never legally own and, therefore, are in danger of losing the watch and the money they paid for it. This can occur if the watch is counterfeit, stolen and/or cloned.

Counterfeit Watches+
Many buyers are looking for an opportunity to buy a luxury pre-owned watch for a fraction of the price. Why pay more when you can get the same watch for half the price? Counterfeiters know this and now make watches that can even fool the manufacturer. As a result, a significant part of the pre-owned buying community is unknowingly wearing fake watches.

Stolen Watches+
Buying a stolen watch will result in you losing both the watch and the money you paid for it. WatchFacts® coordinates with the manufacturers and various law enforcement agencies to collect information on whether a watch was reported as lost or stolen.

Cloned Watches+
A cloned watch is a watch which is given the identity of a legitimate watch to help disguise the fact it is stolen or inauthentic. This is the watch equivalent of identity fraud. A cloned watch could have an authentic case of a brand, such as stainless, but be represented as a two tone or have fake diamonds to command a higher price.

Buying a watch with an inferior history+
Unscrupulous watch fraudsters have little regard for you, particularly after you have parted with your cash. Watches could have mechanical problems as a result of being submerged beyond their recommended limit.

No Service History+
A watch without a service history could be very expensive. It reflects negligence and / or ignorance. Nonetheless, most watches need to be serviced every three years. Depending on the complication, movement, and type of the watch, the cost of service could be at least a thousand dollars. Similar to cars, mechanical failures could occur if the correct servicing schedule has not been maintained, and then you are left begging the question, would you buy a car from someone that never had an oil change?.

Repair Work With Inauthentic Parts+
Some watch owners are focused on price not quality. As a result, they send their watches for repair to service centers that may use inauthentic parts. This could create further damage to the watch and cost you more money in the long run. Without the proper inspection, it could be years before you discover the truth.

Buying Someone Else's Problems+
Some watches could have mechanical problems. For example, a water resistant watch that is submerged beyond its authorized limit may leak and encounter internal destruction, and in turn, this may cost you more than the watch is worth.

ABOUT COUNTERFEIT WATCHES
Counterfeits and Clones+
The most common fake is made by using a popular name-brand watch, such as Rolex, Omega, or Cartier, for example. Counterfeiters then dress it up by adding on non-Rolex parts, such as gemstone bezel, dial or strap.
Consider the following example based on personal experience: a popular model Rolex, the DateJust, is made of steel and gold. Counterfeiters might buy a steel watch and substitute some of its parts with gold, like the bezel or some links in the band, but the counterfeiters often use 14-karat gold, rather than 18-karat. Or, they might change the inside, for instance putting a 40-year-old Rolex movement into a recent-model watch case. The case appears new and bears a recent model number, but the old movement does not have today's quick-adjust features. Watches with any such after-market modifications are not regarded by the manufacturer as genuine Rolexes, and they don't have the value of authentic Rolexes. Or, in other cases, the entire watch is counterfeit. These are often fabricated in countries that don't recognize U.S. patents, copyrights, or intellectual property rights.
Watch manufacturers spend millions of dollars each year in efforts to foil counterfeiters. The market for fake watches is so abundant that there is even a sub-market, consisting of books and web sites, on how to recognize counterfeit watches. Most high-end manufacturers sell their products only through authorized dealers. Sometimes these authorized dealers, pressed for cash, may sell down their inventory to retailers who are not authorized. However, the watches sold by unauthorized dealers are regarded by the manufacturer as "used," even though they have not been previously worn.
Counterfeit watches are blatantly and openly sold on the internet. Typically these watches are heavily discounted, but they do not carry the manufacturer's guarantee. The seller may give a limited warantee on working parts, but does not warrant that all parts of the watch are genuine. Should the watch need repair at a later date, the owner will again be settling for second best. Fine-watch manufacturers will not work on watches "of questionable origin," that is, not from an authorized dealer.
ALL ABOUT PRE-OWNED
What is a pre-owned watch?+
A pre-owned watch is essentially a watch that is not new. In most cases, the watch has been worn by one or even several previous owners.
Pre-owned also includes "unworn" watches that are sold by dealers who are not authorized by the brand. Often, pre-owned watches do not come with a warranty from the brand / manufacturer.

Why buy pre-owned?+
Styles rarely change materially and therefore, finding the watch you have always wanted becomes more economical and realistic.
The attraction of pre-owned is that you can get really great deals on watches in excellent condition that, if you buy a new,may be out of your price range. You can also find legacy and vintage pieces that are hard to find or may be discontinued.
Pretty much any brand you can think of is available in the pre-owned market.

Pre-Owned Prices:+
Usually, prices are below the retail price of the same watch sold new. If it is a rare or limited watch that is hard to find, it may command a premium above normal retail.
There are several prices you should be aware of:
  • Trade in price - This is the cash value for your watch and could range from $0.10 to 0.30 to the original retail value (some collectable pieces or hard to find watches will be priced differently).
  • Wholesale - This is the price dealers sell to each other.
  • Pre-owned retail - This is the price sellers (private and commercial) offer to the public
  • Retail as new - This is the price offered when the watch was new.

Box and papers and Warranty:+
Pre-owned watches usually come with an original box and papers, but without the original warranty. These watches are considered "unworn" NOT "new." Only dealers authorized by the brands can sell new watches.
For pre-owned watches, the original manufacturer's warranty usually is expired or has been filled out with the previous owner's details and is NOT transferable to prospective secondary buyers. Most pre-owned watches are sold AS IS by sellers. Some dealers and jewelry stores provide a warranty which is backed by the good faith and trust of the store.

What is Certified Pre-Owned?+
Many retailers define Certified Pre-Owned differently, however, Certified Pre-Owned or "CPO" is becoming more standard and generally includes a warranty backed by the seller and a complete watch overhaul.
CPO watches tend to command a higher price compared to standard pre-owned watches for these reasons.
Make sure you inquire about genuine parts and warranty.

Sellers+
Professional sellers: There are several types of professional sellers. Authorized sellers and Independent sellers.
Authorized Dealers.
These retailers are authorized by the brands to sell their watches. Advantage: the warranty is backed by the brand and you know what you are getting is authentic. Examples include Bucherer, Tourneau and Hamilton Jewelers.
Independents Dealers
  • Grey Market Watches "unworn". These dealers acquire new watches directly from the brands or Authorized Dealers and re-sell them. These watches are considered grey market watches. As a result, you are able to get watches at a discount to suggested retail. The disadvantage: if the watch malfunctions, the brand will not honor the warranty. Only a few dealers offer their own in store warranty which is fine as long as the watch doesn't need major parts replacement during the warranty period. Brands may or may not sell parts to the service centers that support these retailers.
  • Pre-Owned / Vintage watches. This is the largest and sketchiest part of the pre-owned watch market. In this segment, people may add diamond dials or add gold bezels or anything else to customize the watch or to clone it to look like another watch. Also, some dealers may swap movements making your watch completely worthless. As a consumer, you don't have the level of sophistication to know the differences.

It pays to know the facts...+
Fact 1 - Many dealers don't open watches and assume the watch is authentic. It takes special tools to open watches and many do not have them. So what, right? Well, if you buy a watch with the wrong movement, it isn't real. Think about it this way. If you bought a Ford Mustang with a Chevy Camaro engine, the car is no longer a Ford Mustang.
Fact 2 - Many fake watches produced in the Far East today can fool most authorized dealers.
Fact 3 - Some dealers intentionally clone watches to get more money from you. They will put aftermarket parts like gold or diamonds or bezels to make you think the watch is worth more. These guys only want to make a profit at your expense. We call these guys hackers.
Fact 4 - Some dealers, including hackers, use the term "Certified Pre-Owned" loosely as a way to get more money. They won't invest the time or money to ensure a watch is authentic or has been serviced properly. You may say, "so what???" Would you pay full price for a car that experienced water damage or had a salvaged title? It matters because the watch will malfunction and you may lose your money or incur a significant repair bill.
Fact 5 - 99% of dealers don't check for theft. This becomes an issue when you get it serviced by an authorized service center. If you happen to unknowingly buy a stolen and it is sent in to the manufacturer for repair and the brand finds out it is reported as stolen, you may lose the watch without compensation.

How do I get protection?+
WatchFacts® offers several Trust and Security Products:
1. Theft Check - for consumers, we have access to several key watch brands, law enforcement agencies, insurance companies and direct reporting from consumers and dealers.
2. Purchase Protection - A one (1) year service warranty is provided by a dealer authorized repair center. This includes an inspection of the watch and a WatchFacts® Report.

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